Even as this most recent wave of COVID-19 wanes, providers know how important it is to ensure that caregiving professionals are fully vaccinated and boosted. LeadingAge leveraged the Ad Council’s “It’s Up to You” campaign to develop materials especially for Black and Hispanic direct care professionals. These toolkits include messaging guidelines and communications tips sheets, as well as social media graphics, handouts, and posters, and are FREE to LeadingAge members.