Social media is a primary component of LeadingAge’s 2023 celebration of National Caregivers Day, February 17. LeadingAge prepared a sample schedule and draft text to make it easy to post to your social media channels. Please use real visuals (photos or video) of caregivers in your organization—even if your visuals aren’t as high-quality as stock photos. Authenticity is key! Consult the LeadingAge Visual and Design Guide, part of the Opening Doors to Aging Services initiative, for more information.
Hashtag: #NationalCaregiversDay
Share LeadingAge Posts
The easiest way to participate is to share LeadingAge Facebook posts and LinkedIn posts and retweet LeadingAge Tweets on Twitter.
Create Your Own Posts
If you’d like to create your own posts, we have prepared social media post text and a sample schedule, which covers one week. That’s not required—do what works best for you.
February 16, Thursday
Visual: [ photo of professional caregiver with resident or client ]
Text: Tomorrow is #NationalCaregiversDay. We acknowledge our dedicated care pros every day, but want to hear about your experience. Was a caregiving professional special to your family? Please tell us about them. #NationalCaregiversDay @leadingage
February 17, Friday
Visual: KSS Quote Card – Share from LeadingAge’s page
Text: Happy #NationalCaregiversDay! @leadingage President & CEO Katie Smith Sloan powerfully recognizes our devoted caregivers today.
OR
Visual: [ photo from spokesperson with a caregiver ]
Text: Happy #NationalCaregiversDay! It’s an honor to introduce you to some of the dedicated professional caregivers who help our residents/clients live life to the fullest. Today meet [name and job title and short description ]. @leadingage
February 18, Saturday
Visual: [ photo of caregiver ]
Text: We continuing #NationalCaregiversDay by introducing you to [ caregiver name and title ] [ quote from caregiver about how she finds meaning and purpose her job, how she forms bonds with residents, etc. ] @leadingage
February 19, Sunday
Visual: [ photo of caregiver ]
Text: Meet [ caregiver name and title ] [ quote from caregiver about how she finds meaning and purpose her job, how she forms bonds with residents, etc. ] #NationalCaregiversDay @leadingage
February 20, Monday
Visual: [ legislative-style photo ]
Text: Now that you’ve met a few of our invaluable caregiving professionals, we ask you to take 2 minutes to support them. Please take action to ask lawmakers to
[include text for a state legislative ask. Check the website of your LeadingAge state partner for a link to a current state legislative ask.]
OR
cosponsor the Better Care Better Jobs Act. Please act now!
February 21, Tuesday
Visual: [ photo or caregiver ]
We’ve recognized #NationalCaregiversDay for a week—because there are so many compassionate caregivers who make a difference! We wrap-up with these words from [ name, job title of professional caregiver] [ quote from caregiver about how she finds meaning and purpose in her job, how she forms bonds with residents, why others should consider the field, etc. ]