Let’s Boost Applications!
Potential employees express an openness to consider a range of jobs available in the aging services sector, LeadingAge research found. Now we need to inspire potential employees to apply!
An Easy Guide on Talking to Potential Employees
LeadingAge has identified the attributes and benefits, as well as the message frames that most resonate with potential employees for a variety of job categories. This data can guide you in preparing job descriptions, advertisements, social media posts, and in communicating with job applicants.
Below are seven job categories at aging services providers, with the most desired job attributes and the message frames that most resonate with potential employees in each category. Let this information guide your recruitment communications. To see how these attributes and message frames come together, visit the Sample Job Descriptions page!
Administrative professionals
Top attributes:
- Good affordable healthcare
- Paid time off
- A stable job
- Flexible work hours
Top messages:
- Meaningful work, make a difference
- Strong bonds
- Families like yours
- Wide range of jobs
- Flexibility and benefits for your life
Caregivers
Top attributes:
- Good affordable healthcare
- A stable job
- Paid time off
Top message frames:
- Meaningful work, make a difference
- Wide range of jobs
- Strong bonds
- Families like yours
- Flexibility and benefits for your life
Culinary professionals
Top attributes:
- A stable job
- Good affordable healthcare
- Flexible work hours
- Paid time off
Top messages:
- Meaningful work, make a difference
- Wide range of jobs
- Families like yours
Environmental services professionals
Top attributes:
- Good affordable healthcare
- A stable job
- Paid time off
Top messages:
- Meaningful work, make a difference
- Wide range of jobs
- Strong bonds
- Families like yours
Lifestyle professionals
Top attributes:
- Good affordable healthcare
- A stable job
- Paid time off
- Flexible work hours
Top messages:
- Meaningful work, make a difference
- Strong bonds
- Families like yours
- Wide range of jobs
- Support your community
Service coordinators
Top attributes:
- Good affordable healthcare
- A stable job
- Paid time off
Top messages:
- Meaningful work, make a difference
- Wide range of jobs
- Families like yours
- Strong bonds
- Support your community
Transportation professionals
Top attributes:
- Good affordable healthcare
- A stable job
- Paid time off
- Flexible work hours
Top messages:
- Meaningful work, make a difference
- Strong bonds
- Families like yours
- Wide range of jobs
- Flexibility and benefits for your life