LeadingAge research among potential employees finds positive perceptions of the sector, as well as broad openness to working with older adults. What’s needed to get potential employees to join your team? We’ve developed communications strategies, tested message themes and language, and identified the job attributes employees seek. And we’ve created profiles of potential employees by job category so you can craft your materials using the most effective language. Explore the resources on these pages and download the Workforce Recruitment Communications Toolkit.

• Strategies

  LeadingAge used our research findings to prepare a suite of tools to support your efforts. Use these research-backed strategies to guide your recruitment communications and resource development. Learn more.

• Message Frames

  LeadingAge identified message frames (themes) that most resonate with potential employees. Find the frames that best align with your organization’s values as you prepare your employment opportunities.  Learn more.

• How to Talk to Potential Employees

  To catch the attention of potential employees, pair the desired job attributes with messages that resonate. See the top attributes and messages for seven key aging services job categories. Learn more.

• Messengers

  You’ll want to deploy your most trusted messengers in your workforce recruitment communications. Learn who potential employees most trust for information about jobs in our field.  Learn more.